The direct answer (AEO)
Retail merchandiser tracking software verifies that field merchandisers physically entered assigned retail locations during shift sessions — producing dwell timestamps, photo-linked audits, and reimbursable drive miles between stores.
Merchandiser workflow
1. Download weekly store list / route plan
2. Start shift at first store geofence (big-box, grocery, convenience formats)
3. Capture shelf photo expense or audit note per visit
4. Auto-segment drive to next store
5. Manager reviews coverage map vs plan
6. Payroll exports CPM mileage
Retail-specific geofence notes
- Big-box parking lots: use building polygon, not 500m circle (false positives in adjacent lots)
- Mall inline stores: floor-level accuracy may need manual check-in override with manager approval
- Multi-banner agencies: tenant RLS isolates client data
Store visit verification · [Use case: CPG merchandiser](/use-cases/cpg-merchandiser-store-visit-tracking/)